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October 09, 2009
Vio delivers the world’s first integrated calibration and proofing solution in a browser application
LONDON & NEW YORK, October 9, 2009—Vio Worldwide and ICS have extended their long term OEM partnership to deliver browser based Certified Soft Proofing (CSP) and calibration that simplifies and streamlines the previous Vio Certified Soft Proofing2 (VCSP2) workflow, opening up increased levels of quality assurance to all ad senders.
Four years ago, Vio changed the pre-media landscape by enabling advertisers to confidently deliver color display advertising directly to publishers by using Vio Certified Soft Proofing. That software has now been completely redeveloped and is being offered as part of the AdSEND browser application.
With Certified Soft Proofing part of AdSEND, publishers now have the ability to either mandate a soft proof or offer it as an option by publication or even by advertising type. This now means that they can provide a value added service to improve quality assurance on any advertising type across their portfolio.
In conjunction with the new software launch, Vio is delighted to now offer Certified Soft Proofing to the Guardian and Observer newspapers in the UK, which are available immediately. The new titles will join existing VCSP publications from Associated Newspapers, Mirror Group, Telegraph Media Group and News International.
In North America, Vio plans to roll-out Certified Soft Proofing during Q4 2009. Chris Friend, Managing Director of Vio Worldwide, said “We are absolutely delighted with this latest innovation in AdSEND and have worked hard with ICS to deliver the world’s first 100% browser based integrated calibration and proofing solution. This is a quantum leap forward in accessibility and usability for our customers, and opens up high end soft proofing to everyone. We looked at several soft proofing technologies for the AdSEND integration, and were reassured that ICS was still the best technology provider for our needs.”
“Vio approached us with a challenge to move their solution - including the calibration itself - to the browser”, said Vicki Blake, VP Business Development at ICS. “As our oldest and strongest European OEM partner, we collaborated with them to specify and produce this and their proposal offered an exceptional opportunity for our joint customers. As a result, we have delivered software development kits (SDK’s) with outstanding color calibration and full proofing, without the need to install any client application locally. With this built into the AdSEND workflow, the result is a solution with genuine benefit to publishers and advertisers with which we are proud to be associated.”
To sign up to the worlds premier managed ad delivery service go to http://www.adsend.com or call the Vio sales team at +44 20 7427 2150.
About ICS
Integrated Color Solutions (ICS) pioneered accurate monitor proofing technology in 2000. Today, ICS is the only provider to offer the full range of proofing capabilities — from the simplest to the highest end color-accurate applications — in real time, on any mix of computing platforms and workflows, at any location in the world. Digital imaging and color science excellence are the hallmarks of ICS’s research and development team — responsible for several existing and pending ICS patents. The resulting technologies, including new spectral-based color processing, combine superior imaging with flexibility, practicality, easy integration with any existing workflow, DAM, file delivery or press-side solutions from 3rd parties — making ICS the first choice of users and vendors alike.
ICS is a privately held company with offices in New York City and Carlsbad, CA. In addition to selling directly via a worldwide distribution network, several OEM and integration partners have incorporated the same core ICS monitor proofing technology found in Remote Director into their own various workflow components and systems.
ICS is an environmentally responsible company. In addition to providing technology that fosters reduced waste, the company supports initiatives such as the Arbor Day Foundation.
For more information about ICS, visit: http://www.icscolor.com.
ABOUT VIO WORLDWIDE:
Vio Worldwide provides solutions to streamline and brand digital supply chains. The tools to achieve this include: customer-facing service portals; automated advertising creation; digital asset management; automated, remote preflighting solutions; colour-managed soft proofing; standards based integration of business and operations systems, including insertion management and booking reconciliation; securely managed, tracked and automated online delivery; and innovative network design and outsourced 24/7 network management. Vio Worldwide leads the way in technology standards, participating in XML standards setting bodies for online and print media. It has offices in the U.S., U.K. and France. Vio Worldwide is part of LMS Capital plc (http://www.lmscapital.com), a UK-based quoted company with over £200 million in assets. http://www.vio.com
All products and services are trademarks or registered trademarks of their respective owners and are hereby acknowledged.
For further information, please contact:
VIO Media Contacts:
Gavin Page, Vio Worldwide. T: 020 7427 2150 E: .(JavaScript must be enabled to view this email address)
Ruth Clark, Splash!PR. T: 01580 241177 E: .(JavaScript must be enabled to view this email address)
ICS Media Contact:
Judy Sweeney, HSPR. T: +1.516.771.7512 E: .(JavaScript must be enabled to view this email address)